Deliverables
- Competitor analysis with comparison tables
- Industry overview with trends and players
- Positioning map
- Strategic summary with recommendations
SERVICES / RESEARCH / Competitor & industry analysis
Competitor & industry analysis
Competitor and industry analysis that shows who your real competitors are, where they are stronger or weaker than you and which changes are shaping your market.
competitors – zsh
$ scaffold analyse --competitors✓ mapped direct & indirect rivals✓ compared offers, pricing & channels✓ tracked industry trends & shifts→ positioning gaps, clearly mapped$
What you get
- A list of direct and indirect competitors, assessed against one set of criteria
- Product, service and price comparison from public sources
- Analysis of positioning, messaging and marketing channels for each competitor
- Overview of industry trends, market players and regulatory changes
- Strengths, weaknesses and market gaps summarised with recommendations for you
How it works
Set the scope
Together we decide which competitors to examine and by which criteria, so the analysis serves real decisions.
Data collection
We work through websites, price lists, ads, reviews, company records and industry reports, using public and lawful sources only.
Summary
You receive the findings in comparison tables and a short strategic summary with specific recommendations.
Good fit when
You are entering a new market or segment and want to see who is already there.
You plan to change your pricing or positioning and want a clear benchmark first.
You sense that competitors are moving faster but cannot pin down where.
FAQ
Where does the data come from?
Only from public, lawfully accessible sources: websites, company registers, annual reports, ad libraries, reviews and industry reports. Every claim is shown with its source.
How current will the analysis be?
It reflects the date it was prepared, and the report states that date. If your market moves fast, we also offer periodic updates or ongoing monitoring.
Do you analyse competitors' online ads too?
Yes, based on public ad libraries and search results. If you want to act on the findings with a campaign, our digital marketing team can take it from there.
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What do you need to find out?
Tell us which decision is ahead, and we will propose a method and a timeline.