Deliverables
- Research report with an executive summary
- Questionnaire, interview guide and anonymised raw data
- Target group profiles and segment descriptions
- Presentation for the management meeting
SERVICES / RESEARCH / Market research
Market research
Market research that answers a specific business question: who the buyers are, what they need, what they would pay and how big the market you plan to enter really is.
market – zsh
$ scaffold research --market✓ scanned reports & public data✓ ran surveys & customer interviews✓ segmented buyers & their needs→ insights mapped to decisions$
What you get
- Desk research from industry reports, statistics and other public sources
- Survey design, distribution and statistical analysis of the responses
- In-depth interviews with your customers, prospective buyers or industry experts
- Target group segmentation, buyer profiles and a ranking of their needs
- A market size estimate with transparent assumptions and sources
How it works
Set the business question
We clarify which decision the research has to support and choose the methods and the sample to match.
Fieldwork
We carry out the desk research, run the survey and conduct the interviews. The questionnaire and the interview guide come to you for approval first.
Findings and recommendations
We present the results in the form the decision needs, with the conclusions and the limits of the method side by side.
Good fit when
You are bringing a new product or service to market and want to test demand first.
You are not sure which target group your marketing budget should focus on.
You face a pricing decision and want to know what buyers actually value.
FAQ
How large a sample do we need?
It depends on the question. A few well-chosen interviews can be enough for exploratory research, while numerical conclusions need a larger survey sample. The research plan explains the choice.
Who fills in the survey?
Your customers, your newsletter subscribers or respondents from a panel provider, depending on the research question and the budget. Respondent data is handled under data protection rules and handed over anonymised.
Is desk research enough on its own?
For market size, trends and competitors it often is, and it is faster. When you need to understand buyers' motivations or their willingness to pay, we add a survey or interviews.
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What do you need to find out?
Tell us which decision is ahead, and we will propose a method and a timeline.