Deliverables
- Content strategy and tone of voice guide
- Monthly content calendar
- Written and scheduled content
- Press releases and monthly summary
SERVICES / MARKETING / Content & PR
Content & PR
Content marketing and PR that keep the brand visible between campaigns: content calendars, social media management, blog articles and press releases in one consistent voice.
content – zsh
$ scaffold publish --content✓ planned a monthly content calendar✓ wrote posts, articles & releases✓ scheduled & published on channels→ brand visible between campaigns$
What you get
- Content strategy: topics, tone and channels tailored to your audience
- Monthly content calendar with approval, so you always know what goes out
- Social posts, blog articles and newsletters written and scheduled
- Press releases written and sent to the relevant trade media
- Community management: replies, moderation and a monthly summary
How it works
Strategy and voice
We get to know your company, audience and competitors, then agree on topics, tone and channels.
Content calendar
At the start of each month we send a content calendar for your approval before anything is published.
Publish and review
We publish and moderate the content, then adjust the next month's plan based on the monthly summary.
Good fit when
Your social channels go quiet for weeks because the team has no time to post regularly.
You have news worth telling and want the trade press to report on it.
Your campaigns work well, but the brand drops out of sight between them.
FAQ
Who approves the content before it goes out?
You do. Every piece is sent to you for approval in the monthly calendar, and nothing is published without your sign-off. For urgent topics we can agree on a shorter approval path.
Can you guarantee press coverage?
No, and nobody honestly can. What we commit to is a newsworthy, well-written release that reaches the journalists who cover your field.
How much input do you need from our team?
Not much. A short monthly check-in and sharing important news is usually enough; we ask the questions and do the writing.
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Video & photo production
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