Deliverables
- Written tracking plan
- Configured GA4 and Tag Manager container
- Verified conversions on every channel
- Report or dashboard with documentation
SERVICES / MARKETING / Tracking & analytics
Tracking & analytics
Conversion tracking setup with GA4, Google Tag Manager and server-side events, so marketing decisions rest on numbers you can trust and consent is handled properly.
tracking – zsh
$ scaffold measure --ga4✓ audited tags, events & consent✓ rebuilt gtm container & events✓ verified conversions end to end→ one source of truth for leads$
What you get
- Tracking plan: which events and conversions matter for your business
- GA4 and Google Tag Manager setup with a clean, documented event structure
- Meta Pixel, Conversions API and Google Ads conversions aligned with each other
- Consent Mode v2 and consent management wired into every tag
- A clear report or dashboard on the marketing metrics that matter
How it works
Tracking audit
We review your existing tags, events and consent settings and show you where data is distorted or missing.
Plan and setup
We write a tracking plan, then rebuild the Tag Manager container and the events from it.
Verify and hand over
Test purchases and test form submissions check the tracking end to end, then we hand over the documentation and the dashboard.
Good fit when
GA4, Google Ads and Meta all show different numbers and you do not know which to believe.
You run campaigns but cannot attribute enquiries and sales to a channel.
You are launching a new website and want accurate, reliable tracking from day one.
FAQ
What is Consent Mode v2, and do we need it?
It is Google's consent mode, which controls tags according to each visitor's choice. If you run Google Ads for visitors in the EU, Google expects it for remarketing and measurement features. Legal compliance is for your privacy adviser to confirm; we handle the technical setup.
Will we have access to the data ourselves?
Yes. Every account, container and dashboard belongs to your company, and we are only given user access. With the documentation, any specialist can carry the tracking forward.
Do we need server-side tracking?
Not always. If your ad spend is significant or browser restrictions hide events, server-side tracking gives more accurate data. After the audit we tell you whether it is worth it in your case.
Related services
All services in Digital marketing & mediaSEO
Technical SEO, content and local search (Google Business Profile). Monthly reporting on rankings, traffic and leads.
Google Ads & PPC
Search, Performance Max, YouTube and remarketing campaigns, managed against cost per lead.
Social media advertising
Meta (Facebook, Instagram), TikTok and LinkedIn campaigns: strategy, creative, targeting and budget management.
Video & photo production
Brand films, product and explainer videos, short-form social video and photography, post-production included.
Content & PR
Content calendars, social media management and press releases that keep the brand visible between campaigns.
Want more qualified leads?
We audit your current campaigns or website for free.