Deliverables
- Account audit and recommendations
- Campaigns in your own Google Ads account
- Verified conversion tracking
- Monthly performance report
SERVICES / MARKETING / Google Ads & PPC
Google Ads & PPC
Google Ads management across Search, Performance Max, YouTube and remarketing campaigns, optimised for cost per enquiry rather than the number of clicks.
google-ads – zsh
$ scaffold launch --ppc✓ verified conversion tracking✓ built search & pmax campaigns✓ cut spend on non-converting terms→ budget focused on real leads$
What you get
- Account audit: structure, keywords, bidding strategy and wasted spend
- Search, Performance Max, YouTube and remarketing campaigns built or restructured
- Ad copy, assets and landing page recommendations that match each campaign
- Conversion tracking between Google Ads and GA4, all the way to the enquiry
- Ongoing optimisation: negative keywords, bids and budget allocation
How it works
Audit and target
We review your existing account or the market and agree with you what an enquiry or a sale is worth.
Launch on clean tracking
Conversion tracking is checked first, and only then do we launch or rebuild the campaigns.
Optimise and report
We adjust keywords, bids and budget week by week and send you a clear report every month.
Good fit when
You already advertise on Google but cannot tell which campaigns bring real enquiries.
You are launching a new product or service and want paid search traffic quickly.
You want to switch agencies because the reports talk about clicks, not sales.
FAQ
Who keeps the Google Ads account?
You do. We build the campaigns in your own account and are only given access, so the history and the data stay with you after we stop working together.
What ad budget should we start with?
That depends on your market and on keyword prices. After the audit we give you a specific, reasoned proposal, and you always approve the budget, which can change at any time.
Can you take over our existing campaigns?
Yes. We audit the account first, keep what works and restructure the rest gradually, so the campaigns do not restart their learning phase without good reason.
Related services
All services in Digital marketing & mediaSEO
Technical SEO, content and local search (Google Business Profile). Monthly reporting on rankings, traffic and leads.
Social media advertising
Meta (Facebook, Instagram), TikTok and LinkedIn campaigns: strategy, creative, targeting and budget management.
Tracking & analytics
GA4, Google Tag Manager, Meta Pixel with Conversions API and Consent Mode v2 – so the numbers can be trusted.
Video & photo production
Brand films, product and explainer videos, short-form social video and photography, post-production included.
Content & PR
Content calendars, social media management and press releases that keep the brand visible between campaigns.
Want more qualified leads?
We audit your current campaigns or website for free.