Deliverables
- Campaign strategy and audience plan
- Ad creatives and copy variants
- Meta Pixel and Conversions API set up
- Monthly campaign report
SERVICES / MARKETING / Social media advertising
Social media advertising
Meta, TikTok and LinkedIn campaigns from strategy through creative and targeting to budget management, measured so you can see which social media advertising brings customers.
social-ads – zsh
$ scaffold launch --social✓ defined audiences per platform✓ produced & tested ad creatives✓ connected pixel & conversions api→ spend tracked to every lead$
What you get
- Platform choice based on your audience: Facebook, Instagram, TikTok or LinkedIn
- Targeting strategy split into cold, warm and remarketing audiences
- Ad creatives: images, short videos and copy variants for testing
- Meta Pixel and Conversions API so results are measured accurately
- Budget management and regular creative refreshes against ad fatigue
How it works
Strategy
We decide who we advertise to, on which platform and with what message, and what counts as a result: an enquiry, a sale or a sign-up.
Creative and launch
We start with several creative and copy variants so it quickly becomes clear what works for your audience.
Test and scale
Weak ads are paused, strong ones get more budget, and a monthly report shows you the results.
Good fit when
Your product or service shows well visually and you want to reach consumers.
You sell a B2B service and want to reach decision-makers on LinkedIn.
You have run Facebook ads before, but results were hit and miss and you do not know why.
FAQ
Do you create the ad creatives too?
Yes, if you want us to. We produce images, short videos and ad copy in your brand style, or work with the material you already have. For bigger shoots, our video and photo production service covers the rest.
Which platform should we advertise on?
Wherever your buyers are. For consumer products Facebook, Instagram and TikTok are the usual starting point, for B2B services LinkedIn. We decide this at the strategy stage based on your audience.
Why do we need the Conversions API if we already have the Pixel?
Browsers and ad blockers hide more and more events from the Pixel. The Conversions API sends events from the server, so measurement is more accurate and the ad platform can optimise better.
Related services
All services in Digital marketing & mediaSEO
Technical SEO, content and local search (Google Business Profile). Monthly reporting on rankings, traffic and leads.
Google Ads & PPC
Search, Performance Max, YouTube and remarketing campaigns, managed against cost per lead.
Tracking & analytics
GA4, Google Tag Manager, Meta Pixel with Conversions API and Consent Mode v2 – so the numbers can be trusted.
Video & photo production
Brand films, product and explainer videos, short-form social video and photography, post-production included.
Content & PR
Content calendars, social media management and press releases that keep the brand visible between campaigns.
Want more qualified leads?
We audit your current campaigns or website for free.